Why Brand Measurement Fails CFOs (and What to Track Instead)
Brand Measurement, CFOs, and What to Track InsteadStakes & Outcome: What’s at Risk?StakesBrand budgets are on the chopping block. In 2025, only 22% of marketers prioritized brand, while 55% shifted to performance (MarTech, 2025). CFOs are not anti-brand—they’re anti-vague. If you can’t tie