DemGen Daily

DemandWorks

Demand generation, pipeline strategy, and lead-to-revenue frameworks. The full-funnel view that CFOs respect.

The “Growth Hack” Myth: Why B2B SaaS Needs Math, Not Magic

The phrase “growth hack” makes me wince—it implies shortcuts that bypass building a real revenue engine. After two decades in B2B SaaS, the real “hack” is boring: math, discipline, and high-leverage moves that compress learning without doubling your spend.

DemGen Daily Editorial

The CFO-Safe Guide to Hiring a B2B Digital Agency

Every quarter, CMOs present beautiful agency dashboards while CFOs ask the career-ending question: ‘What did we actually get for that spend?’ If you’re evaluating a B2B digital agency in 2026, the conversation has to start with finance, not features.

DemGen Daily Editorial