If You Stop Watering the Plant, Don’t Be Surprised When It Wilts: What Happens to CAC When Brand Spe
Brand Spend, CAC, and the Hidden Costs of Cutting Marketing BudgetsThe “Would You Rather” Dilemma for CMOsLet’s play a quick game of “Would You Rather?” Would you rather: (A) Stop brushing your teeth for a year, or (B) Stop investing in your brand for a year? If you’re a CMO, you know the answer is