Demand generation, pipeline strategy, and lead-to-revenue frameworks. The full-funnel view that CFOs respect.
Stakes & Outcome: Why Pipeline Velocity Is Boardroom OxygenWhat’s at risk: If you can’t answer “How much revenue will we close, and how soon?” with math, you’re not running a revenue engine—you’re running a hope machine. Boards don’t fund hope. They fund predictability. Miss pipeline velocity
Share of Voice vs. Share of Search: The New Marketing ScoreboardSpotting the Dinosaur: The Decline of Share of VoiceLet’s play a quick game of “Spot the Dinosaur.” No, I’m not talking about the agency creative who still thinks QR codes are the future. I’m talking about Share of Voice — that trusty
Microsoft PMax Updates for New Customer AcquisitionLet’s be honest: in the world of digital advertising, “new customer acquisition” is the marketing equivalent of chasing the Holy Grail—except the Grail keeps moving, the map is written in JavaScript, and the knights are all fighting over the same
2025-12-16Sales and Marketing Alignment: Risks, Outcomes, and CFO-Safe SolutionsStakes & Outcome: What’s at Risk?What’s at risk:Revenue leakage: Misaligned sales and marketing teams cost B2B firms 10–20% of annual revenue (Demandbase, 2024).Pipeline decay: 67% better close rates and 209% more
