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DemandWorks

Demand generation, pipeline strategy, and lead-to-revenue frameworks. The full-funnel view that CFOs respect.

The 2025 Holiday Shopper: Why Email Marketing Needs a Smarter Playbook

Understanding the 2025 Holiday Shopper: Insights for Email MarketersIf you want to understand the 2025 holiday shopper, don’t picture a sugar-high kid sprinting through a toy store. Picture a chess grandmaster, sipping cold brew, cross-referencing three browser tabs, and fact-checking Santa’s list

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