Demand generation, pipeline strategy, and lead-to-revenue frameworks. The full-funnel view that CFOs respect.
Sales and Marketing Alignment in 2025: Solving the Oasis-Style Feud Let’s be honest: if sales and marketing were a rock band, they’d be Oasis. Both want to headline Wembley, both think they’re the genius behind the hits, and both are convinced the other is holding them back. The result? Legendary bi
Sam Altman, ChatGPT, and the Future of AI Monetization If you’ve ever watched a CFO’s eyebrow twitch at the word ads, you’ll appreciate this: Sam Altman, the OpenAI CEO who once called advertising a last resort and uniquely unsettling, is now publicly warming to the idea that, just maybe, ads don’t
Published: 2025-10-14 The Future of Customer Engagement and Mobile Messaging If you want to know where your next pipeline delta is hiding, check your customer’s phone. That’s not a metaphor. In 2025, the most valuable engagement channel isn’t a channel at all—it’s the device in your buyer’s hand, an
Instacart and TikTok Retail Media Integration: A Game-Changer for Marketers Let’s play a game. Imagine you’re at a wedding, and the DJ suddenly hands the aux cord to your grandma. For a moment, you brace for polka, but instead she drops a remix that gets the whole room dancing. That, my friends, is
Content Distribution in B2B Marketing: Why It Matters More Than Ever Let’s play a quick game of CMO Mad Libs. Fill in the blank: “Our content is so good, it practically ______ itself.” If you said “markets,” congratulations — you’ve just described the biggest delusion in B2B marketing since someone
AI in Marketing: Moving Beyond the Hype and Into Real Results If I had a dollar for every time I heard “AI will revolutionize marketing,” I’d have enough to buy Twitter, rebrand it X, and then change it back just to watch the internet implode. But here’s the punchline: for all the talk of AI transfo
Understanding the Patchwork of U.S. Data Privacy Laws in 2025 The Current State of U.S. Data Privacy If you want to understand the current state of U.S. data privacy laws, imagine you’re at a potluck dinner where every guest brings a dish, but nobody coordinated the menu. California shows up with a
Positioning Jiu-Jitsu for B2B Marketers: April Dunford’s Strategic Playbook Let’s be honest: most B2B marketers spend their days feeling like the underdog in a Marvel movie. You’re scrappy, you’ve got heart, but you’re up against a competitor with a budget that could buy a small island and still hav
AI Max for Search: Google’s Automation Revolution Explained Let’s talk about AI Max for Search — or, as I like to call it, Google’s latest attempt to automate away your existential dread about missing the next big keyword. If you’ve ever felt like running a search campaign is a bit like trying to DJ
Understanding YMYL and Google’s High-Stakes Table Let’s play a quick game of Would You Rather? Would you rather trust your retirement plan to a guy in a trench coat whispering stock tips behind a dumpster, or to a certified financial advisor with a LinkedIn profile longer than a CVS receipt? If you
Meta UK Subscription Explained: Skip Ads for a Price Picture this: You’re at a British pub quiz, pint in hand, and the host announces a new rule. You can keep playing for free, but every few questions, you’ll be interrupted by a guy in a sandwich board trying to sell you car insurance. Or, for […]
AI Marketing Teams: The Professor, The Writer, and The Salesperson If you’d told me in 2015 that my marketing team would one day include a professor, a novelist, and a salesperson who never sleeps, I’d have assumed I’d either made it big at a Fortune 50 or joined a cult. Fast-forward to 2025, and he
