Demand generation, pipeline strategy, and lead-to-revenue frameworks. The full-funnel view that CFOs respect.
Customer Journey Transformation: From Funnels to Choose-Your-Own-Adventure Confessions of a Marketer: The Board Game Analogy Let’s start with a confession: I once tried to explain the modern customer journey to my kids using a board game. I set up Monopoly, mapped out the “awareness” square, the “co
Let’s be honest: if you’d told me back in 2015 that my biggest team member in 2025 would be an algorithm named Agent Dave, I’d have assumed you’d spent too much time at the open bar after a MarTech conference. But here we are, and the robots aren’t just coming for our jobs—they’re asking for […]
Let’s play a game. Imagine you’re at a party—one of those big, noisy ones where everyone’s talking at once, the playlist is a little too heavy on 2010s throwbacks, and you’re trying to get a word in edgewise about your new side hustle (or, if you’re like me, why you think the martech stack is […]
Let’s be honest: in 2025, marketing feels less like Mad Men and more like a season of Succession — minus the yachts, plus a lot more dashboards. Every week, there’s a new plot twist. This week’s episode? The battle for the soul (and scraps) of the open web, starring Reddit, SerpAPI, and a supporting
ABM in 2025: Streaming Drama, Real-World Lessons, and Hard Truths The ABM Series: A Plot Full of Twists Let’s be honest: if Account-Based Marketing were a streaming show, the pilot would have been greenlit for gritty realism. By season three, the plot would be a mess of new characters—AI, intent dat
B2B Gifting Strategies to Accelerate Deals Let’s start with a confession: I once tried to win over a prospect with a 37-slide deck, a custom ROI calculator, and a follow-up email so long it needed its own table of contents. The result? Radio silence. But the next week, a competitor sent that same pr
Google’s New Policy on Phone Numbers in Ads: What Marketers Need to Know The Rise of Phone Number Fraud in Digital Advertising Picture this: You’re at a networking event, and someone hands you a business card with a phone number scribbled on it. You call, and instead of a friendly “hello,” you get a
Online Forums and the Future of Digital Marketing in 2025 The Rise of Forums in the AI Age If you want to understand the state of digital marketing in 2025, look no further than the humble online forum. Yes, the same digital watering holes that once hosted heated debates about Star Wars canon and th
Building Real Marketing Confidence by Taking Action Let’s get one thing straight: nobody ever felt ready the first time they hit “publish,” walked into a boardroom, or pitched a campaign that could tank their quarter. If you think the greats of marketing are born with nerves of steel, I’ve got a bri
Building Authority in a Noisy Digital World Let’s be honest: building authority when you’re a nobody is a bit like trying to get into an exclusive nightclub wearing Crocs and a nametag that says “Hi, I’m New Here.” You know you’ve got moves, but the bouncer (a.k.a. the market) isn’t impressed by you
How Google AI Overviews Are Changing Search Traffic The New Search Reality: AI Eats First If you’ve ever hosted a dinner party and watched your guests fill up on appetizers before the main course, you know exactly how Google’s AI Overviews are treating your website traffic right now. You spend all w
Winning the Platform Shift in Modern Marketing Let’s start with a confession: I still remember the first time I tried to explain platform strategy to my mother. She nodded politely, then asked if I was talking about shoes. Honestly, she wasn’t far off. Because in marketing, just like in fashion, if
